Jack Daniel’s – The Barrel Tree

360 integrated campaign

The brief was for a holiday commercial. It turned into a 30-foot tall, 24-ton
Christmas tree made of whiskey barrels, a new product, and a new yearly tradition.


Holiday Select was created with the whiskey from the actual barrels used to build the tree.


Barrel Trees have been constructed throughout the world including London, Toronto, and the Philippines.


Today it's even sold in Macy's.


Social and London Underground / NYC Subway Posters

Barrel Greetings: Send a holiday message to someone to receive in a barrel.


My art director partner Corey Favier and I received a patent for the design.