DRUM.jpg

Jack & Zac Digital

digital campaign

Jack Daniel's signed on as a sponsor of Zac Brown Band's North American Tour. To repeatedly engage fans we created an online experience called "Join the Tour." Along with backstage content, a series of games let fans earn badges for a chance to win unique handcrafted items – from a drum made out of a whiskey barrel to vinyl records made from real whiskey.
(see videos below)