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Jack Daniel’s - Global Lynchburg

global television, social

Since 1866, every drop of Jack Daniel’s has been made in the same place – the small town of Lynchburg, Tennessee. 
The story of Lynchburg and how this whiskey is made has been told through Jack Daniel’s advertising for over 40 years. 
Our job was to modernize this story for a global brand that’s now sold in over 135 countries.